This Incredible Product is Still Going Strong After Many Years

The Magic Wand isn’t just what you ‘d expect from a modern-day sex toy. It can really well be your grandma’s vibrator. It evaluates 1.2 pounds, steps 12 inches from base to tip and also has a spheric, “tennis ball-sized” head. It’s constructed from difficult plastic, has two speeds– high (6,000 resonances each minute) and also low (5,000 resonances each minute)– and also connects to a power electrical outlet through a 6-foot cord. It’s neither waterproof, neither waterproof and also tends to get too hot * after 25 mins of use. Drawbacks aside, the Magic Wand continuouslies outsell more highly sophisticated competitors, also as the company that produced it distances itself from just what has actually turned into one of the most famous sex toys out there.

The Magic Wand occupies a special place in the history of both women sexuality and also customer electronic devices, however it’s neither the initial device of its kind to be marketed as a personal massager, neither the initial produced by a leader in the electronic devices sector. According to Rachel P. Maines’ The Innovation of Climax, the initial electronic vibrator showed up in 1878, predating radio, tv and also a multitude of other groundbreaking technologies.

The exact same year the Magic Wand showed up on the market, a New York-based artist by the name Betty Dodson had her initial sexually explicit one-woman exhibit at the Wickersham Gallery on Madison Method. Baseding upon Dodson, frequently associated with single-handedly popularizing the device, the program’s opening noted her venture right into sex education. Four years later on, she launched a collection of training classes called Bodysex Workshops, where she made use of vibes to instruct ladies concerning masturbation, and also in 1974 she released her initial book, Liberating Masturbation. Dodson, thus several ladies at the time, looked for sex toys in rather traditional locations.

” Electric vibes were sellinged as massage therapy machines and also I bought them in the small-appliance section of Macy’s,” Dodson claimed.

While Liberating Masturbation was sellinged alongside the Magic Wand at Eve’s Garden, a new and also rather subversive sex shop that catered particularly to ladies, Dodson chose the Panasonic Panabrator in her early demos. It had not been until 1975 that she changed it with the Magic Wand. Baseding upon Dian Hanson, previous editor of Juggs, Leg Show and also various other guys’s publication, and also present Sexy Publication Editor at Taschen posting, Dodson turned her on the Wand in 1977 and also she’s been a follower since.
” She informed me to become a Hitachi Magic Wand, however to be mindful of its power, both psychological and also physical, as it’s an addictive broker right behind heroin,” Hanson claimed. “My only previous vibrator encounter was a pink plastic thing that held two D-cell batteries and also the Hitachi was an entire ‘nother globe.”

Hanson’s response to the Magic Wand isn’t distinct. It’s generally referred to as the Cadillac of vibes and also has actually been a hot seller at progressive sex shop Excellent Resonances given that it opened in 1977. In the close to 50 years given that its birth, technological advances have led to massive leaps in customer innovation, however the Magic Wand has actually remained mostly unchanged.

The United States Patent and also Trademark Office notes the Hitachi Magic Wand’s initial use in trade as April 25th, 1968. In the 46 years given that, this big, white piece of plug-in plastic, which births some resemblance to a bass drum mallet, has actually involved represent an awkward duality for several Americans. It’s marketed and also sellinged as a personal massager in outlet store and also drug stores, while also working as a relied on masturbation help.

That is until last summer season. Hitachi ditched the old, 1980s packaging, retooled the materials for a lighter, much more long lasting hitachi magic wand and also switched over out the circuit board. To the unaware, it looked much like mom’s old Magic Wand, with one remarkable exemption: The Hitachi name was no place to be discovered.

Weiss’ motorized merrymaker wased initially made use of to treat hysteria, an old-fashioned clinical problem thought to be healed with women orgasm. As Maines mentions, by the early 1900s, there were dozens of designs on the market, and also their usages had increased to consist of therapy for everything from joint inflammation and also bowel irregularity to aching muscular tissues.
Considering that Mortimer Granville invented the initial electric vibrator, they have actually effectively permeated the mainstream with appearances in significant motion pictures, popular TV shows and also fashion magazines. Also Oprah Winfrey’s not scared to talk her mind on the topic. (Apparently the big O prefers something the size of a “perfume sprayer” to outsized back massagers like the Magic Wand.) Perspectives towards sex and also sex toys have altered substantially, however no other vibrator has actually recorded the mainstream creativity like the Magic Wand, conserve for perhaps the multi-pronged Rabbit, which had its own turn in the spotlight on an episode of Sex and also the City.

We have actually come a long way given that Elders’ ouster; antiquated laws restricting the sale of sex toys have gradually gone down from the publications and also public figures like Oprah have legitimized the topic in traditional media, however masturbation and also its accoutrement are still forbidden. Information concerning the Magic Wand is difficult to come by exterior of personal anecdotes and also the device’s official website.
It shows up that silence is indisputable. We reached out to Hitachi numerous times while researching this story and also received no response. Actually, baseding upon Eddie Romero, supervisor of procedures for Vibratex, the main United States importer of the device, Hitachi prepared to end totally prior to last summer season’s redesign. As he places it, Hitachi is a “really standard” Japanese company and also really did not want its name connected to just what is essentially the most identifiable sex toy in the world. Vibratex, not prepared to shed its largest moneymaker (it’s sellinged 250,000 systems given that last summer season), persuaded Hitachi to proceed creating it as the Original Magic Wand.

” Seemingly, Mr. Hitachi Sr. really did not like the suggestion that his massage therapy maker was providing countless ladies orgasms,” Dodson claimed. “Hard crap! It remains my preferred vibrator to this day.”